Hello TravelPerk
My name’s Adam Fisher and that’s me grinning in front of El Capitan.
I’ve worked for nearly a decade as a freelance and in-agency Creative Copywriter and I think I might be the perfect fit for the open role of Senior Brand Copywriter. So, I thought I should make something special to show you why.
Have a scroll to see the most relevant work from my career.
Let’s start with my B2B SaaS experience
I was the lead writer for EDGE Empower while at Gravity Global, taking a key role in establishing Real. World. Change. and defining the brand’s TOV.
Not to brag – well, maybe a little bit – but the campaign recently won Best Brand Initiative at the 2023 B2B Marketing Awards.
You can see more of my EDGE Empower work via the link below.
Password is: PastWords
Now onto the employee share plan campaign
For Computershare I came up with a headline construct that spoke to both employer and employee, creating differentiation for them in a tough marketplace and encouraging a corporate audience to take up Computershare’s offering.
So that’s the Perk part covered but what about Travel?
I’ve written brand comms for both where you’re going and how you get there
Airbus
I was part of the agency team that landed the global brand work for Airbus – with my script getting itself played on the side of the world’s tallest building.
Tobago Tourist Board
Unspoilt. Untouched. Undiscovered. I was the lead writer for the Tobago Tourist Board, defining the brand’s voice across all comms.
Long form copy speaking to an HR audience? I’ve done that too.
I was booked for HiBob to write a guide for helping HR professionals to motivate Gen Z in the workplace. At over 2,000 words it’s a bit long to include here but you can read the full guide via the link.
Oh, and I’ve worked with a hyper-growth unicorn
Rapyd, as the name might suggest, is growing fast. It’s a payments platform that works in an agile way, needing content and ideas fast.
Take a look at the Online Trading Platform Playbook I wrote for them.
Any other business?
You can see some of my other brand work on the below pages.
I’m not going to talk about myself any more. I’ll let these people wrap it up.
Chris Omotosho, Associate Director – Client Services
“A rare breed these days - Adam is able to truly immerse himself into the persona of the brands he writes for, delivering a bespoke writing style every time.”
Anna-Liisa Krolov, Senior Art Director
“I worked with Adam closely for almost two years. And he is the best creative copywriter I have ever worked with!”
Matt O’Brien, Senior Producer
“Adam was always the person to go to when creative or copy was needed to be nailed quickly and correctly with the minimum of fuss and delay”